IPRA, the International Public Relations Association, has signed a co-operation agreement with the Public Relations Society of Malawi (PRSM). Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.

Reacting to the agreement, Lewis Msasa, President PRSM commented: “We are really pleased to enter into a mutually beneficial partnership with an organization of such global repute. We believe this will exponentially help PRSM members grow in their profession and practice the trade in accordance with current trends, benchmarks and principles. As a young professional body, being part of an international network not only bolsters our standing but also allows us to share knowledge with global experts on how to take the PR profession to the next level in Malawi.”

“These agreements add to our extending network of co-operation with PR groups around the world and it is great news to be part of the launch phase of this group in Malawi,” explains IPRA President Bart de Vries. “Under these agreements we hope to provide help where it is needed and to expand IPRA’s Golden World Awards programme to new areas of PR practice.”

Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR’s global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org

Background to PRSM

The Public Relations Society of Malawi (PRSM) was officially launched in 2018 having operated as a discussion group previously. It aims to advocate for the profession in Malawi and support its members at all stages of their careers. PRSM  will help to advance the ability of public relations professionals to contribute to the success of the organizations they represent and the public relations profession at large, as well as to facilitate communities where members engage, connect and build relationships. For more information please contact: publicrelationsocietymalawi@gmail.com