2025 PR Annual Conference

&

Awards Gala Dinner

Mzuzu & Nkhatabay | October 30 - November 2, 2025

BUILDING A MALAWI WE WANT BY 2063: Leveraging Effective Strategic Communications as a Change Catalyst

 

About the Conference

The Public Relations Society of Malawi (PRSM) is pleased to announce its 2025 Annual Conference,
themed “Building a Malawi We Want by 2063: Leveraging Effective Strategic Communications as a Change Catalyst.”
This year’s gathering highlights the transformative power of communication in shaping institutions, influencing policy, and advancing Malawi’s development agenda.
Over four inspiring days, the conference will unite communication professionals, brand leaders, media practitioners,
and students from across Malawi and beyond for an unforgettable experience of learning, networking, and celebration.

Conference highlights

Day 1 – 30 October | Welcome to Mzuzu

  • Delegate arrivals
  • Networking reception and icebreaker sessions

Day 2 – 31 October | The Catalyst Conversations

  • Full-day conference session
  • Keynote sessions and plenary panels
  • Masterclasses and strategy clinics
  • Exhibitions and sponsor showcases

Day 3 – 1 November | Lakeside Retreat – Nkhata Bay

  • Team-building and wellness activities
  • Lake excursions
  • Community give-back initiative (CSR event)
  • PR Excellence Awards Gala Dinner – celebrating excellence in PR and communications

Day 4 – 2 November | Annual General Meeting

  •  Annual General Meeting (AGM)
  • Executive Committee (EXCO) elections
  • Closing reflections and next steps for PRSM
  • Departures

Meet the Speakers

Dr. Edington Chilapondwa, Director General, Public Procurement And Disposal Of Assets Authority (PPDA)

Dr. Edington Chilapondwa, Director General, Public Procurement and Disposal of Assets Authority (PPDA)

Dr. Chilapondwa is a Chartered Procurement Professional with over 20 years of experience and a PhD in Business Management. He will deliver the keynote address on The Role of Communication in Managing Change, Insights drawn from PPDA’s own institutional transformation journey.

 

 

 

 

 

 

 

 

 

 

Akossa Hiwa, Head Of Corporate Affairs, National Bank Of Malawi

Akossa Hiwa, Head of Corporate Affairs, National Bank of Malawi

Akossa is a Chartered Marketing and Strategic Communications Executive with over 15 years of experience across key sectors in Malawi. She will speak on Change Communications in a Complex World – Sharing real-world lessons from managing some of Malawi’s most iconic brands.

 

 

 

Dr. Linje Manyozo, Global Strategic Communications Expert (Australia)

Dr. Linje Manyozo, Global Strategic Communications Expert (Australia)

Dr. Linje Manyozo is a Strategic Communications Professor at RMIT in Australia, renowned for his work in communication for development and organisational strategy. He will speak on The Role of Communications in National Development – Facilitating a hands-on Strategic Communications Clinic to unpack emerging challenges in the field.

 

 

 

 

 

 

Sophie A. Dambe, Assistant Clerk Of Parliament

Sophie A. Dambe, Assistant Clerk of Parliament

Sophie A. Dambe is Assistant Clerk of Parliament and Head of Parliamentary Publications and Broadcasting, with expertise in governance and strategic communication. A Chevening Scholar with an MSc in Communication for Innovation and Development, she has worked with key institutions including CCJP, the Malawi Law Commission, Malawi Human Rights Resource Centre and UNICEF.

 

 

 

 

 

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