Vision
Our vision is a Malawi in which excellence reigns in the practice of the profession and in which Public Relations and Communication’s strategic roles in national development through various avenues are fully recognised.
Mission
Our mission is to elevate the status of the Public Relations profession in Malawi through the development and enforcement of sustainable standards and ethics and the promotion of best professional practices among practitioners so as to make PR a strategic problem solving tool.
Our Values
Truthfulness
We believe in disseminating truthful information at all times, aware that untruths compromise the credibility of the organisations and clients that we represent and are a disservice to the publics that we serve.
Credibility
We believe in managing information in a manner that secures the trust of our publics.
Integrity
We believe in conducting ourselves in ways that promote respect for the profession, realising that our conduct, on and off duty, can influence the public’s view of the profession as a whole.
Knowledge
We believe in empowering ourselves with the most up-to-date thinking in our profession and with knowledge about the industries in which we serve so as to be authoritative strategic problem solvers.