Wednesday, November 13, 2019

The Public Relations Society of Malawi (PRSM) is pleased to inform its members that it will on Friday, November 15, 2019 launch its website – prsm.mw – at a ceremony to take place at MISA-Malawi’s Ntolankhani House at Njelwa in Lilongwe.

A unique .MW domain name of PRSM (prsm.mw) has now been purchased and registered and the website is now live, up and running. PRSM invites you to access it and enjoy the facilities and resources it contains. More functions and content will be introduced after the launch.

The website comes together with an email hosting facility. This has made it possible for PRSM to have its own corporate email addresses, marking an end to the use of Gmail for its email connections. Secretariat can now be reached through addresses prsm@prsm.mw and info@prsm.mw.

The website was designed and developed in accordance with PRSM website, communications and strategic plans which provide for the creation and operation of a website to facilitate communication and engagement with its members, partners and the general public as well as raise the profile of the society and the PR profession in Malawi.

It will, among other things, facilitate the promotion of excellence in practice, provide online resources for professional practice and development, showcase PRSM’s milestones, provide a platform for professional debate and discussion on issues affecting the PR industry in Malawi and beyond as well as engagement with current and prospective partners and help in retaining members while attracting and recruiting new ones.

The website contains basic information about the association as well as learning resources and a news and events page, amongst others.

Its key functionalities include a Mobile and Search Engine Optimization for mobile phones and tablets and accessibility through top search engines such as Google. It contains multimedia capability for high quality photos and videos, document downloads and is linkable to social media accounts such as Facebook and Twitter. It also has an analytics facility that allows quick assessment and evaluation of the website for on-going improvement.

The website shall be managed by the PRSM secretariat and volunteers from the membership to ensure that it remains functional and is being updated all the time.