By Kate Tapiwa Kujaliwa “Leadership is not just about being in charge; it is about taking care of those in your charge.” Simon Sinek Public Relations (PR) is often described as the “voice” of an organisation. In practice, however, that…
By Kate Tapiwa Kujaliwa Every year, organisations switch into crisis mode on the eve of the 16 Days of Activism. Suddenly, inboxes light up with press briefings, colourful hashtags, branded fabrics, and a blitz of statements that all sound painfully…
By Kate Kujaliwa In the modern geopolitical marketplace, national reputation is not a luxury. It's a key economic asset. Countries that command positive perception attract investment, negotiate from a position of strength, influence global policy, and unlock social and economic…
By Kate Tapiwa Kujaliwa Public Relations (PR) has long been misunderstood. Too often it is reduced to event planning, speech writing, or social media updates. In many public institutions, the role of the PR professional exists in name only. The…
By Rachel Kalera Mhango, and Bantu Linje Manyozo In releasing the Malawi 2063 Agenda, our government laid down the gauntlet to all citizens — to collectively build a Malawi that is “an inclusively wealthy and self-reliant industrialised upper-middle-income country.” To…